Eduardo Zapata, Product & UX Designer in Rio de Janeiro

Start a Project

Product Designer based in Rio, linking design with the business

  • 01. UX Design & UX Strategy
  • 02. UX Audit & Design Review
  • 03. UI Design & AI-Powered UX
See more

UX that shapes how the product works, grows and earns. Every screen is the outcome of strategic study.

001.///Product Strategy & UX Vision

Understanding the problem before solving it. From stakeholder alignment and UX audits to roadmap definition and conversion funnel analysis.

  • UX Strategy & Design Direction
  • UX Audit
  • Design Review
  • AI-Powered UX

002.///UX/UI & Product Design

End-to-end product design focused on solving real user problems through research, structure, and high-quality execution. From early discovery to scalable systems.

  • User research
  • Journey mapping & flows
  • Information architecture
  • UX & UI Design

003.///Design Systems

Building scalable, consistent component libraries and design tokens that enable teams to ship faster while maintaining visual and functional coherence across products.

  • Component Libraries
  • Scalable Systems
  • Token Architecture
  • Documentation

004.///User Research

Conducting user interviews, surveys, and contextual inquiries to uncover insights that drive meaningful product decisions and user-centered design solutions.

  • Discovery
  • User Interviews
  • Usability Insights
  • Data Analysis

005.///Usability Tests

Validating design decisions through structured usability testing, heuristic evaluations, and iterative optimization to ensure products meet user needs effectively.

  • Validation
  • User Testing
  • Heuristic Evaluation
  • Optimization
See more

16+ years of product design

Product Designer with 16+ years of experience building digital products from concept to delivery, across FinTech, E-learning, and Telecom.

01.Background

Full design
lifecycle

I work across the full design lifecycle: information architecture, user research, wireframing, high-fidelity UI, and front-end implementation (HTML/CSS). My background bridges UX strategy and hands-on execution.

02.Recent

FinTech at
SUBSCRIBE

Most recently at SUBSCRIBE, a FinTech platform digitizing alternative investment transactions, where I was part of the Product team shaping complex financial workflows into intuitive, scalable interfaces.

04.Next

Open to new
opportunities

I'm fluent in English, have worked in fast-paced cross-functional teams alongside developers, product managers, and business stakeholders, and I'm currently open to new opportunities.

03.Focus

Data-informed
design

I have a growing focus on data-informed design, working closely with metrics, KPIs, and analytics to validate decisions and measure impact. I'm particularly drawn to roles that sit at the intersection of UX and product analytics, including dashboard design, SaaS B2B platforms, and complex data-heavy interfaces.

See more

Product design experience across global teams.

  1. Mar 2026 → Present

    Freelancer

    Product Designer /// Rio de Janeiro (Remote)

  2. Jan 2025 → Mar 2026

    SUBSCRIBE

    Product Designer /// New York (Remote)

  3. Aug 2019 → Jan 2025

    Pyxys Digital Content

    Product Designer /// São Paulo (Remote)

  4. May 2015 → Jan 2019

    GEN Group

    User Interface Designer /// Rio de Janeiro

  5. Aug 2011 → Sep 2014

    Bemobi

    User Interface Designer /// Rio de Janeiro

  6. Oct 2009 → Jul 2011

    Sync Mobile

    User Interface Designer /// Rio de Janeiro

Kind words

Recommendations from founders, leaders and developers I've worked with over the years.

Eduardo is an excellent professional, extremely ethical and dedicated. As a designer, he carries the spirit of a researcher, always connected with new trends, references and tools. He is a person of excellent interpersonal relationship and loved by all.
Amure PinhoPresident at
Brazilian Startups Association
Eduardo and his projects have the quality and intelligence that is needed in today's world of technology. In a simple and functional way, he can transform an idea into an artifact that's easy to be used by anyone, both on the web and in different mobile interfaces. Besides having a vision of the market, knowledge, practice and know-how, he knows how to deal with clients, solve unexpected problems and interact with any team in order to achieve the most possible satisfactory result.
Pedro FranceschiFounder at
Brex
Eduardo is extremely dedicated and focused on his work. His works are always very well done and focused on the user, being easily used by anyone.
Renan ProtectoriOS & MacOS Developer
Dedicated, creative, and high-spirited, Edu brings together both technical and human skills that a true experience designer needs to elevate and craft meaningful experiences. It's a pleasure to have him on the team.
Bruno CobbiHead of Experience Design & Social Innovation